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Evidence-Based Leadership

The evidence behind LEAD21.

Externally proven. Measured on your team. Calculated in euros.

Three studies show that systematic leadership works. A 10-minute check shows where your team stands today — and which development fields carry the greatest leverage. The LEAD21 effect: you set the levers — and see the performance that follows for your organisation.

Interactive · after Bain & CompanyWhat one weekly meeting delivers with LEAD21Incl. FTE capacity · cost per year · savings through LEAD21

Bain & Company showed it in Harvard Business Review: a single weekly leadership meeting ties up around 300,000 working hours per year — because every level below prepares and feeds into it. Set your own structure.

4
×6
+50%
How the load spreads across the levels
Level 18
Level 248
Level 3288
Level 41.728
Working time bound per year
291.588 h
Cost per year
€ 29.158.800
Releasable with LEAD21
€ 14.579.400
91 equals full-time positions (FTE)

Cascade model after Bain & Company (Harvard Business Review): the direct meeting time multiplies through preparation and input work across the levels involved. An estimated order of magnitude, not exact time tracking — a thinking frame for the hidden costs of poorly run meetings. FTE conversion using the set annual hours.

InteractiveYour growth potential in eurosGrowth potential in euros · broken down per core dimension

Enter your own figures and set the expected improvement per dimension — the calculation structure is the same as in the study below, just applied to your company.

Expected improvement per dimension — pre-filled with the defensible median values (outlier-robust). Freely adjustable.

Clarity+60%
Efficiency+50%
Collaboration+50%
Performance+50%
Alignment+30%
Negative stress40%
Growth potential (gross)
+€ 22,6 M
+€ 22.570.000
Adjusted · after compounding
€ 7,911,1 M
Contribution per dimension
Clarity+€ 5.760.000
Efficiency+€ 4.550.000
Collaboration+€ 4.300.000
Performance+€ 5.200.000
Alignment+€ 1.800.000
Negative stress+€ 960.000

Estimated value/revenue potential with consistent application — not an investment calculation, no guaranteed effects. The calculation factors come from independent external studies (Gallup, Towers Watson, LSA Global, etc.); the improvement values are expectations of experienced leaders (self-reported). Not additive.

For contextLEAD21 in the top quintile — in the TOP 11%Almost everyone talks about evidence-based leadership. But how much of it is actually proven?

Our systematic review of 659 articles from the five leading management journals shows: 89% reach only the lowest evidence levels 4 and 5 — case descriptions and expert opinions. Highest evidence, Level 1: 0%. The LEAD21 effectiveness study reaches evidence level 3 — the top segment of roughly 11% of what the entire leadership field achieves at all. Independently led. 567 participants. Not estimated. Not claimed. Measured.

L10%
L23%
LEAD21 study
L38%
L434%
L555%
Evidence levels of the 659 articles from the top-5 management journals (2007–2010) · Gold = level of the LEAD21 effectiveness study · L4/L5 = case description & expert opinion
Effectiveness — measured
corporate guidance - 1 year - European industrial group · 567 professionals & leaders8 of 9 dimensions of the Transformation & Performance Climate significantly improved.A scientifically accompanied one-year study with 567 professionals and leaders of a European industrial group (78% response rate), independent study leadership: Prof. Dr. Beate Hanson (clinical epidemiologist) & Dr. Branko Kopjar (University of Washington).
CORPORATE
Distribution in the field
Bulk of the field · Level 4–5LEAD21 · Level 3above 89% of the field · top quintilelow evidencehighest evidence

8 of 9 dimensions of the Transformation & Performance Climate significantly improved.

A scientifically accompanied one-year study with 567 professionals and leaders of a European industrial group (78% response rate), independent study leadership: Prof. Dr. Beate Hanson (clinical epidemiologist) & Dr. Branko Kopjar (University of Washington).

Measured — not estimated.
8/9climate dimensions significant
567participants · 78% response rate
3leadership levels trained
4organizational levels assessed
Group leadership · Leadership's requirement
Corporation · Grand MasterClass — DigitalCorporate Hyper-Growth program €300M -> €2.3bnDigital Grand MasterClassWhat participants say after 7 weeks in the system.+40% Efficiency+40% Performance
DIGITAL

What participants say after 7 weeks in the system.

+50%Clarity
+40%Efficiency
+50%Collaboration
+40%Performance
−40%Negative stress

Transformation potential with consistent application — median across the five dimensions (participants' expectation estimate, self-reported).

“The efficiency that got us here won't carry us into the next order of magnitude — that takes a completely different one. With LEAD21 I close that gap.”

Overall project lead
View voices & details
1.5 h Mondays + 1.5 h Fridays7 weeks · virtual27 leaders · Corporate Finance

Corporation · HyperGrowth program · around €5bn group revenue (HyperGrowth business unit: around €1.8bn) · 2024 · 27 leaders from the corporate finance area. Anonymized original feedback, no personal or company-identifying details.

Corporation · Grand MasterClass — DigitalCorporate Finance CommunityGrand MasterClass — DigitalWhat participants say after 7 weeks in the system.+45% Efficiency+29% Performance
DIGITAL

What participants say after 7 weeks in the system.

+107%Clarity
+45%Efficiency
+50%Collaboration
+29%Performance
+25%Alignment
−51%Negative stress

Transformation potential with consistent application — average across the six dimensions (participants' expectation estimate, self-reported).

“Participants report a noticeably higher level of clarity, ownership and efficiency. His methodology brought our teams to a significantly higher performance level in a short time.”

CFO · Corporate Finance
View voices & details
1.5 h Mondays + 1.5 h Fridays7 weeks · virtual31 leaders · Corporate Finance

Digital 7-week program (Mon + Fri, 1.5 h each): deep dives, application, implementation, Q&A · 31 leaders. Expectation estimate at program end, average of 26 responses. Self-reported, no measured effects. “Negative stress” = expected reduction.

Grand MasterClass - in person - 68 leaders - global market leaderWhat leaders of a global market leader expect with consistent application:Mean (n = 68)+56% Meeting efficiency+40% Performance
IN PERSON
+61%Clarity
+56%Meeting efficiency
+40%Collaboration
+46%Efficiency
+40%Performance
−44%Negative stress

Own expectation survey at an international automotive supplier and global market leader (Dec. 2017): 68 professionals and leaders, 18 dimensions; curated core values from the company-internal evidence presentation (2019). Self-reported, no measured effects. “Negative stress” = expected reduction. A standalone survey — this company's values are below the average of the ongoing overall LEAD21 survey (207 professionals and leaders, detailed below).

Participant survey · since 2016 · 18 dimensionsOngoing survey: 143 leaders …Distilled from the 18 measures: six core dimensions that every new study carries further — future survey waves measure only these six. More to come.+50 % Efficiency+50 % Performance
IN PERSON

from 15 organizations and 12 industriesGrand MasterClass - in person

207 leaders and professionals from 15 organizations answered the same question after the training — on 18 concrete outcome measures from their working day. The survey continues: this number grows with every new response.

Distilled from the 18 measures: six core dimensions that every new study carries further — future survey waves measure only these six. More to come.

+60 %Clarity
+50 %Efficiency
+50 %Collaboration
+50 %Performance
+30 %Alignment
−40 %Negative stress

Expectation survey of 207 professionals and leaders from 15 organizations and 12 industries (since 2016, ongoing), 18 dimensions: estimated improvement with consistent LEAD21 application. Self-reported, no measured effects. Source: Huesch (2026), LEAD21 Tool-Impact Expectation Survey, Working Paper.

Growth potential in euros
Deutsch
♪ Vivaldi — Der Winter · John Harrison (CC BY-SA)