Before you complete — 90 seconds.
Great to have you here. Five things we do differently from Harvard, INSEAD and the London Business School — you should know them before you start.
Your case from day one.
Harvard analyzes Kodak and Netflix. Here, you are the case: in the opening module you take on your own case, structured and guided — and each of the 7 modules keeps working on it.
A system, not inspiration.
No certificate for the binder — an operating system for your daily work: installed on Monday, applied through the week, deepened in Friday's DeepDive — tested on yourself, evidence-based.
Before. During. And the whole year after.
It starts before module one — with your case work and leadership diagnostics. It works through the seven weeks. And then comes what nobody else offers: a full year of support and mentorship. Not an alumni club where people know each other — a support system that delivers.
From the inventor, not a lecturer.
You learn LEAD21 from the one who built it out of 30 years of real transformations — not from the script of rotating adjuncts.
Impact measured — not claimed.
Over the year we test the evidence on your case: effectiveness measured — visible and verifiable, not felt.
A maximum of 21 leaders per cohort, no more. Your payment secures your seat. Once the cohort is complete, everyone receives the start date — with 14 days' notice, so you can sort your week.
Secure payment via Stripe · automatic invoice · all 7 modules · plus 1 year of Society Premium as a gift (code GMC-SEP-2026)